UK esports organisation Lionscreed has secured a ‘six-figure’ headline sponsorship with London-based fintech firm Plutus.
Lionscreed’s COO Dale Adams highlighted that the collaboration will allow the organisation to launch “a large number of tasks and tournaments”.
Precise particulars of the sponsorship determine haven’t been disclosed. This deal was brokered by the Media Alternate Group.
Based in 2015, Plutus gives comparable monetary merchandise supplied by banks however integrates cryptocurrency and rewards programmes into its providers. For instance, customers that spend with a Plutus card earn 3% again in digital rewards.
Plutus states that the perks customers obtain are additionally tailor-made to the consumer. Alongside its partnership with Lionscreed, the corporate has introduced its intention to increase additional into the esports and gaming sector. At present, Plutus has built-in manufacturers comparable to PlayStation, Xbox, and Steam into its perks and rewards programme.
Adams commented on the partnership: “With Plutus’ assist, we are able to provide the best occasions and alternatives to everybody, together with these engaged in our new academic mission. We have already got thrilling plans for neighborhood occasions at New Meta, and activations at EGX, Insomnia and ESI London within the upcoming months, with extra to observe.”
Talking to Esports Insider, Plutus acknowledged that its relationship with Lionscreen first got here to life when their groups met at Twitchcon 2023. A Plutus consultant described the partnership as “a pure match that emerged from a shared love for crypto and gaming.”
It’s fascinating to notice that each Plutus and Lionscreed are London-based. From a advertising perspective, the UK, adopted by Germany, can also be Plutus’ largest market.
At present competing regionally in Fortnite and League of Legends, Lionscreed is an esports organisation that has put an emphasis on creating a various and inclusive neighborhood. This included launching Lionsclash earlier this 12 months, a UK college and schools match collection. The primary version’s finals happened at ESI Next Gen event on the College of Warwick in March.
Plutus CEO, Danial Daychopan, additional mentioned the corporate’s enlargement into esports and gaming: “For the reason that rollout of our gaming Perks in Might, a considerable portion of our consumer base has enthusiastically embraced a number of of those affords. This pattern clearly exhibits the enchantment Plutus’ reward card has throughout the gaming neighborhood, because it effortlessly allows them to earn rewards by on a regular basis purchases, together with game-related bills.
“PLU Rewards are the simplest method to introduce Web2 customers to Web3, and this collaboration with Lionscreed is a significant step in the direction of our long-term aim of dominating the gaming sector.”
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