Multinational esports organisation Staff Liquid has introduced content material creator Nihachu as a model ambassador and headliner for its long-standing partnership with {hardware} model Alienware.
As the brand new face of the partnership, Nihachu shall be a part of varied activations and change fellow streamer Jeremy ‘DisguisedToast’ Wang as the brand new host of Staff Liquid’s Alienware-sponsored speak present ‘Two Individuals Speaking’.
In a press launch, Staff Liquid cited shared values and a dedication to equality and psychological well being consciousness as the inspiration for the partnership with Nihachu. The YouTuber will play a key function within the organisation’s Good in Gaming initiative, which goals to foster inclusion and optimistic behaviour in gaming.
Nihachu has labored with Staff Liquid prior to now as a visitor on ‘Two Individuals Speaking’ and for the staff’s Naruto 20th Anniversary apparel collection. As model ambassador, Nihachu will proceed collaborating in attire launches and campaigns. Furthermore, she is going to characterize the organisation at occasions and conventions.
Being the most-followed content material creator on Staff Liquid’s roster, Nihachu goals to broaden the organisation’s attain within the gaming content material scene.
Nihachu is a gaming YouTuber and content material creator from Germany with practically 11m followers throughout Twitch, TikTok, Twitter, and extra. Since her first stream in 2016, she has collaborated with esports firms and fellow creators alike. In 2021, Nihachu joined the content material creator roster of British esports organisation Guild Esports.
Based in 2000, multinational esports organisation Staff Liquid hosts esports rosters and content material creators in varied titles, akin to CS:GO, Dota 2, VALORANT and League of Legends. The corporate has produced a number of distinctive attire collaborations with the likes of Marvel and Disney. Staff Liquid’s sponsors embrace Alienware, Coinbase, Twitch, and HyperX.
Jena Gares, Senior Director of Expertise for Staff Liquid, commented on the collaboration with Nihachu: “Nihachu is likely one of the most enjoyable signings Staff Liquid has ever made, and we’re thrilled to get to work alongside her and proceed to advocate for friendlier, extra welcoming areas for players, whether or not that’s on big esports levels or in additional tight-knit communities.”
Lea is a enterprise pupil with too many passions and too little time. Along with lacking her pictures in Valorant, she spends her free time advocating for psychological well being consciousness and fostering inclusive esports communities.
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