Sim racing platform Simracing.GP has introduced a partnership with gaming PC producer Chillblast.
Because of this, the 2 events will be part of forces to work on initiatives designed to assist sim racers on the digital racetrack.
Along with venture collaboration, Simracing.GP will present insights to Chillblast’s product and advertising and marketing groups to develop merchandise and advertising and marketing promotions for sim racers. This contains content material designed to assist drivers extract the most effective efficiency from their {hardware}.
Simracing.GP can even use Chillblast PCs to function on-line and in-person sim racing occasions. The platform hosts races throughout a variety of titles together with Assetto Corsa, Assetto Corsa Competizione, Automoblista 2, and most not too long ago, F1 23.
Based in 2021, Simracing.GP has rapidly established itself as a notable platform within the sim racing house. In August 2023, the platform partnered with Intel to collaborate on the SGP Rivals sim racing competitors.
As for the broader business, sim racing continues to draw esports organisations and real-world motorsports figures. In April 2023, Method E introduced the return of its Formula E Accelerate championship whereas October noticed Indycar champion Tony Kanaan open a non-public sim racing centre in Indianapolis, Indiana.
Adam Eley, Head of Gross sales and Advertising at Simracing.GP, spoke on the deal: “Chillblast is a model completely dedicated to understanding and supporting sim racers and we’re excited to be a part of their journey in reaching that.
“It’s nice to see yet one more key model recognising the rising significance of the sim racing market, demonstrating the rising enchantment of our implausible passion.
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