Swedish esports organisation Ninjas in Pyjamas has entered a three-year partnership with esports knowledge platform Shikenso Analytics.
Because of the deal, Ninjas in Pyjamas will utilise Shikenso’s analytics instruments to analyse the efficiency of its partnerships throughout plenty of its social media channels and streaming platforms.
The deal will allow Ninjas in Pyjamas to guage and examine the efficiency of its present companions which incorporates the likes of bookmaker Betway and sportswear model FILA.
Partnering with Shikenso Analytics marks the primary collaboration for the organisation since finishing its merger with ESV5 ESPORT GROUP CO in January 2023. Except for partnerships, Ninjas in Pyjamas continues to bolster its backroom workers. In October 2023, Fabio Fusco joined the organisation as its new Head of Partnership Gross sales in a bid to develop its partnership roster.
Ninjas in Pyjamas is the newest of a number of esports organisations and event organisers which have secured offers with Shikenso Analytics. All through 2023, the platform has expanded its intensive record of shoppers with its most up-to-date additions together with the likes of Team Vitality, 9INE and BLAST Premier.
Shikenso Analytics turns into the ninth accomplice of Ninjas in Pyjamas alongside the likes of peripherals model Razer and blockchain options firm Zilliqa.
Jonas Gundersen, Group COO of Ninjas in Pyjamas, spoke on the deal: “Graduating from being an esports staff of players into mainstream gaming manufacturers, means there’s a drastic want for modernising the infrastructure.
“NIP Group has lengthy been centered on a data-driven strategy to enterprise operations, and including Shikenso as a strategic accomplice in knowledge analytics is the pure subsequent step in constructing the core of what our present and future industrial providing will form into.”
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