German automotive producer Mercedes-Benz has introduced its official sponsorship of the League of Legends World Championship 2023.
The League of Legends World Championship begins at this time, October tenth, and can end on November nineteenth. The competitors will likely be supported by one of many world’s main automobile manufacturers, Mercedes-Benz, for the fourth consecutive yr. The automobile model has been a long-time supporter of esports, collaborating with organisations reminiscent of T1 and esports manufacturers reminiscent of Riot Video games, in addition to fielding its own competitive esports team in simulation racing, called Mercedes AMG F1 Esports.
Mercedes has been supporting worldwide League of Legends occasions reminiscent of MSI and Worlds by being the official automotive companion, offering gamers with transportation, and presenting its autos in the course of the occasions.
The partnership between Mercedes and Riot Video games has been a long-standing one and will last until at least 2025. The 2 firms have introduced that, for Worlds 2023, a worldwide marketing campaign known as ‘The Hunt For Glory’ has been created.
The collaboration focuses on the Worlds match and T1. This consists of an interview with Lee ‘Faker’ Sang-hyeok, in addition to a digital scavenger hunt obtainable to League of Legends followers worldwide.
Britta Seeger, Member of the Board of Administration Mercedes-Benz Group AG, Advertising and marketing & Gross sales, commented: “The dynamic and modern mindset of the esports group aligns seamlessly with our model’s dedication to push boundaries and our pioneering cutting-edge know-how.
“Along with our companion Riot Video games, we look ahead to being part of this tradition and making a memorable expertise for our followers worldwide.”
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