The Cell Legends: Bang Bang Skilled League Singapore (MPL SG) has introduced three new key companions for the league’s sixth season.
Quick meals chain McDonald’s joins as presenting associate with shampoo model Head & Shoulders being named an official associate of the league. In the meantime, wellness model OSIM Worldwide returns for a fourth season.
The MPL SG is knowledgeable MLBB league in Singapore, created after the preliminary Singapore/Malaysia League break up into two in 2021. The break up left the Singaporean league recording considerably fewer viewers than its Malaysian counterpart, however, the a number of organisations throughout the league have positioned nicely in subsequent worldwide occasions.
In line with Esports Charts, MPL Singapore Season 5 solely recorded 7,600 peak viewers.
The sixth season of the league is about to begin on September ninth and brings with it two new main sponsors. The partnership with McDonald’s is the primary time that the quick meals chain has partnered with the MPL SG, and can deal with activations and rewards for viewers.
For instance, McDonald’s and MOONTON will award patrons of a sure menu merchandise with in-game rewards through the MPL SG season. McDonald’s and MOONTON additionally introduced that promotional codes might be featured throughout streams to supply supply reductions.
American shampoo model Head & Shoulders will create two new designs for its shampoo bottles in Singapore, that includes characters from Cell Legends: Bang Bang. The shampoos can even allow patrons to win prizes corresponding to cash, skins and merchandise.
Drina Chee, Senior Director of Advertising and Digital Buyer Expertise for McDonald’s Singapore, commented: “We’re thrilled to announce this new partnership between McDonald’s Singapore and Cell Legends: Bang Bang Skilled League Singapore (MPL SG).
“This collaboration marks a milestone, elevating the general expertise for followers and reflecting our shared dedication in rising the Singapore esports scene. Along with MPL SG, we’re hoping to redefine gaming experiences by creating unforgettable moments for followers of each McDonald’s and Cell Legends: Bang Bang.”
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