Spanish esports organisation MAD Lions, a subsidiary of Canadian esports holding firm OverActive Media, has formally launched a brand new fan loyalty programme referred to as The Pleasure.
The free-to-join programme will probably be out there to MAD Lions followers and can provide quite a lot of perks and advantages for followers, together with merchandise and occasion invites.
The platform is made potential by MAD Lions’ partnership with blockchain firm Zilliqa, which was first announced in March 2022. The deal was initially targeted on the metaverse by the Metapolis platform and was referred to as the largest-ever sponsorship within the organisation’s historical past, however monetary particulars weren’t shared.
The 2 firms at the moment are launching The Pleasure to supply higher alternatives for followers to have interaction with the MAD Lions model outdoors of the metaverse. In line with MAD Lions and Zilliqa, followers are inspired to earn foreign money, referred to as “roars” by in-person and on-line quests and activations. This foreign money can then be exchanged to accumulate merchandise, go to meet and greets with gamers and content material creators, and comparable advantages.
MAD Lions famous that sooner or later “much more alternatives await for these searching for deeper involvement within the ecosystem”
The Pleasure will probably be out there worldwide, with the 2 firms noting {that a} profitable beta take a look at of the platform was carried out in August.
Alyson Walker, Chief Industrial Officer, OverActive Media, commented on the launch: “The Pleasure represents our unwavering dedication to fostering a robust relationship between our groups, together with MAD Lions, and our international fan base. Zilliqa’s cutting-edge expertise permits us to supply distinctive, interactive rewards that showcase our appreciation for each fan. Be a part of The Pleasure to embark on an immersive journey with unique alternatives.”
The brand new platform is analogous in intention, however completely different in strategy, to the 2 just lately introduced esports fan engagement platforms: Sentinels, a North American esports organisation, recently launched SEN Society, a fan engagement platform providing unique movies and merchandise for a set month-to-month charge. Singaporean organisation Paper Rex took a different approach, leveraging YouTube’s built-in membership function to supply unique video content material to its followers.
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