Guild Esports at the side of Sky UK, an leisure firm, has vowed to create extra alternatives for ladies in esports in one of many largest European esports sponsorship agreements thus far.
The group, which is partly owned by soccer star David Beckham, now has the funding to discipline an all-female Rocket League staff. That is the second all-female roster that the group has signed, the primary being the extremely profitable VALORANT staff, which was fashioned final 12 months.
Guild additionally famous that the sponsorship is centered round three core commitments, one in all which is to supply extra alternatives for ladies in esports, and the opposite two are to ship esports efficiency and training growth, and to supply esports competitions for Sky VIP prospects.
Chief govt of Guild Esports Kal Hourd mentioned they have been happy to welcome Sky UK, which is the eighth firm to sponsor the group after it went public on the London Inventory Alternate. Sky UK joins different notable sponsors resembling Coca-Cola, HyperX, and Subway.
“We imagine this partnership will drive Guild to the best ranges of efficiency in top-flight esports throughout the 4 video games the place we discipline our pro-players, in addition to to turn into a world chief in teaching and efficiency,” Hourd mentioned.
Followers of the group are hoping that there might be extra girls’s groups signed and that this transfer from one of many greatest names in EU esports will encourage different firms to signal extra all-women rosters.
