Grooming product model Gillette has introduced a partnership with Central European esports organisation Enterprise Esports.
The partnership will see Gillette’s brand positioned on Enterprise Esports’ jerseys. Furthermore, Gillette will work with Enterprise Esports on a number of activations akin to partnerships with the organisation’s influencers, in-store promotions and others.
The massive-scale partnership with Enterprise Esports will embody extra than simply jersey branding. The 2 manufacturers will work collectively on social media content material with 5 influencers employed by Enterprise Esports. The influencers will incorporate Gillette into their TikTok, Instagram, and Twitch content material.
A PR marketing campaign and in-store promotions are additionally deliberate, and so are joint activations at gaming occasions. The 2 events will current their partnership for the primary time on the Czech Nationwide Esports Championship in Brno, Czech Republic.
Enterprise Esports is a well-liked esports organisation working in Czechia and Slovakia, with rosters in CS2, VALORANT, and EAFC. Enterprise Esports lately competed within the VCT EMEA Ascension play-ins and completed seventh.
The organisation works with soccer membership AC Sparta Prague on the membership’s esports phase and has a manufacturing studio known as Enterprise Manufacturing, the latter of which shall be instrumental to the Gillette partnership.
Jakub Grabmüller, Senior Model Supervisor at Gillette, commented on the information: “In gaming, identical to in different sports activities, it’s important for gamers to appear and feel their greatest whereas enjoying, because it instantly impacts their efficiency.
“We’re excited to contribute to this important feeling for achievement in gaming. We share comparable values with Enterprise Esports and are happy to determine such a partnership.”
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