Spanish esports organisation Giants Gaming has introduced a partnership with German automobile producer Opel, part of the Stellantis group of corporations.
The esports organisation will work along with Opel for the launch of the brand new Opel Corsa Electrical in Spain. Consequently, the 2 corporations will work on activations and promotions for the brand new automobile all year long.
In keeping with Giants and Opel, the brand new partnership will deal with advertising and marketing the brand new Opel Corsa Electrical, with Opel aiming to leverage Giants’ attain to draw youthful patrons in the direction of the Corsa.
The primary launch of the brand new Opel Corsa will happen on September twenty sixth on the Giants Gaming headquarters in Malaga, Spain, and can characteristic a media presentation, in addition to a fan occasion for Giants supporters. The occasion will embrace fashionable Giants content material creators and influencers, in addition to competitions in varied video games, together with simulation racing. The automobile will change into accessible for patrons in October.
Giants and Opel will work on completely different promotions and activations targeted on the automobile, with Giants stating that “streamers with a considerable following of tens of millions will participate in campaigns to determine the brand new Corsa among the many younger viewers”.
José Ramón Díaz, CEO of Giants, commented on the partnership: “The esports viewers and gaming content material shoppers are predominantly younger, and we’re, no doubt, the proper automobile to introduce the brand new Corsa to that viewers. Esports symbolize innovation, and we all know that Opel is a number one model that all the time strives to make a distinction with every launch. Due to this fact, it’s a pure collaboration that brings us nice pleasure, and we’re assured in its success.”
Director of Opel in Spain and Portugal Vincent Lehoucq added that the corporate could be very pleased to carry a launch within the Giants headquarters, and that the brand new automobile is bound to resonate with a youthful viewers.
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