German esports organisation FOKUS CLAN has introduced telecommunication firm 1&1 as its new principal companion.
On account of the deal, the corporate will obtain varied placements on FOKUS’ bodily and digital belongings. That is 1&1’s first partnership with an esports stakeholder.
1&1’s brand can be featured on the chest of all FOKUS esports jerseys. Furthermore, branding can be seen throughout the organisation’s live-streaming content material.
In keeping with a launch, 1&1 is aiming to make use of the partnership to extend its attain amongst esports’ younger and tech-savvy viewers. In the meantime, FOKUS goals to leverage 1&1’s technological competence and understanding to bolster the wants of its athletes.
Based in 2018, FOKUS CLAN is a German esports organisation with rosters in FIFA, Fortnite, and VALORANT. The corporate additionally harbours quite a few content material creators contributing to over 13m followers throughout social media. FOKUS’s companions embrace crisp model funny-frisch, insurance coverage firm Zurich, and audio options sequence JBL Quantum.
In 2021, fashionable German streamer and former FIFA skilled participant, Elias ‘EliasN97’ Erlich, joined FOKUS as a co-owner.
1&1 is a telecommunications firm based in 1988. The organisation specialises in web and ethernet options for the German B2C and B2B market, equivalent to cellular information and web domains.
Lea is a enterprise pupil with too many passions and too little time. Along with lacking her pictures in Valorant, she spends her free time advocating for psychological well being consciousness and fostering inclusive esports communities.
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