North American esports and leisure holding firm GameSquare has partnered with Mexican tequila producer Camarena Tequila.
Because of this, GameSquare initiative NinjaLabs, led by fashionable streamer Ninja, will launch Camarena Glad Hour, a brand new content material sequence utilizing sports activities simulation title EA Sports activities FC 24.
The content material sequence will characteristic a variety of company starting from EA Sports activities FC content material creators to former Argentinian footballer and founder of KRÜ Esports, Sergio Agüero. Along with the company, viewers could have the chance to win gaming classes with content material creators and digital meet-and-greets with Blevins.
Brandon Lieb, Vice President of Spirit of Gallo, spoke on the deal: “Camarena Tequila over indexes with each avid gamers and soccer followers.
“Our partnership with Ninja and different soccer avid gamers makes for an ideal match and can enable us to resonate with an engaged soccer and gaming viewers.”
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