Brazilian esports organisation FURIA has partnered with American attire model New Period to create a set of headwear with the FURIA branding.
The gathering consists of a number of completely different hat designs utilizing New Period’s 9Fifty, 9Forty and 59fifty fashions, and is accessible for buy via FURIA’s on-line retailer.
New Period is likely one of the best-known headwear manufacturers on the earth, partnering with the likes of NFL, NHL and NBA, in addition to quite a few sports activities golf equipment, artists and types around the globe.
The corporate notably partnered with G2 Esports for a lineup of winter and summer time merchandise, although this seems to be one of many solely such partnerships with esports manufacturers.
The partnership with New Period is the most recent step in FURIA’s ambitions to additional mix the streetwear and way of life facets with competitors and creators. FURIA notably collaborated with DC Comics on a Batman-themed merchandise assortment, and recurrently works with native Brazilian manufacturers and designers.
Christiano Reis, Advertising Supervisor at New Period, commented on the partnership with FURIA: “At New Period, our sporting essence has at all times been the driving power behind our strains and collections, and right this moment, this spirit extends to the world of digital sports activities.
“This collab is a shining instance of how esports is not only a pattern however a revolution within the international sports activities scene and the way they affect varied industries, reminiscent of trend. We’re dedicated to supporting the fervour and dedication of athletes on this style as we do with conventional athletes. “
Reis additionally added that the partnership is a ‘milestone’ that will permit New Period to ’embrace the evolution of esports’, maybe a touch at a chance of additional activations in esports sooner or later.
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