Esports business awards present Esports Awards has partnered with The Sidemen-owned alcohol model XIX Vodka.
Because of the deal, XIX Vodka will grow to be the official vodka sponsor of the 2023 ceremony.
XIX Vodka was created by fashionable YouTube content material creator group The Sidemen. One other of the group’s different ventures is a quick meals chain referred to as Sides.
Along with XIX Vodka turning into a companion, content material creator and Sidemen co-Founder Vikram ‘Vikkstar123’ Barn will attend the occasion together with different esports business figureheads from November Twenty ninth-Thirtieth.
The deal marks XIX Vodka’s first foray into the esports business, persevering with the development of alcohol brands increasing their presence inside the sector. In current months, GameSquare partnered with Camarena Tequila for an EA Sports activities FC occasion. Furthermore, whiskey model Ballantine’s launched a spread of Dota 2-themed whiskey bottles in collaboration with Valve.
The 2023 Esports Awards takes place at Resorts World Las Vegas and continues to focus on among the finest people within the business, together with gamers, content material creators, organisations, groups and different figures from numerous areas of esports.
XIX Vodka turns into the fifth companion of the 2023 Esports Awards. The alcohol model joins the likes of glasses producer Oakley, telecommunications firm Xfinity, and automotive marque Lexus.
Mike Ashford, CEO of the Esports Awards, spoke on the deal: “We’re thrilled to welcome XIX Vodka because the ‘Official Vodka Sponsor’ for the Esports Awards.
“Their dedication to high quality and innovation completely aligns with our mission to honour excellence inside the esports business. We eagerly anticipate a rare night celebrating the achievements in esports and gaming.”
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