Spanish esports and sports activities membership DUX Gaming has partnered with client electronics firm MediaMarkt Spain.
MediaMarkt Spain will turn out to be DUX Gaming’s new technological accomplice and might be featured in varied activations.
As DUX’s new accomplice, MediaMarkt Spain will produce joint content material with the membership. The partnership additionally features a presence on DUX’s digital equipment in EA SPORTS FC 24, which might be out there quickly.
DUX Gaming was based in 2018 as an organisation competing in sports activities and esports. The membership has notable buyers, together with footballers Thibaut Courtois and Borja Iglesias, in addition to NBA Champion Marc Gasol.
Previously, DUX Gaming has collaborated with a number of esports stakeholders. The membership launched an growth crew in Mexico with the NBA 2K League and partnered with Formulation One esports crew Williams Esports.
MediaMarkt is a German multinational vendor of client electronics based in 1979. The corporate has participated in esports activations prior to now. These embody a cope with ESforce Esports Holding Company and sponsoring esports tournaments, such because the DTM Esports Championship.
Carlos Garcia Trillo, Advertising Director of MediaMarkt Spain, commented on the partnership with DUX: “At MediaMarkt we need to proceed investing on the earth of esports and gaming, so this alliance with DUX is another step in our technique each to stay within the high of thoughts of consumers, as to contribute to the trade.”
Lea is a enterprise scholar with too many passions and too little time. Along with lacking her pictures in Valorant, she spends her free time advocating for psychological well being consciousness and fostering inclusive esports communities.
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