Esports business veteran and Dignitas founder Michael O’Dell has introduced he’s becoming a member of PC {hardware} retailer SCAN Computer systems.
In keeping with his LinkedIn post, O’Dell has been appointed because the Director of Professional Gaming and Esports for SCAN, taking up the corporate’s esports and gaming section instantly. O’Dell advised Esports Insider that he’ll take over “something and every thing” that’s associated to gaming and esports on the firm.
O’Dell brings a fantastic expertise inside the esports business to SCAN. He was the founding father of Dignitas, a extremely regarded esports organisation in North America, and held a number of positions within the firm from 2003 to 2019. He left Dignitas to take the place of Managing Director at London Royal Ravens, an esports organisation which was on the time owned by ReKTGlobal.
O’Dell left the Ravens to hitch the group’s father or mother firm in 2022 as its Chief Gaming Officer, earlier than leaving to hitch Infinite Actuality in the identical place. Moreover working as a senior esports and gaming govt, O’Dell is an advisory board member for the British Esports Federation and owns an esports consultancy firm Mannequin Esports.
Apparently, SCAN was one of many first manufacturers to sponsor Dignitas in its early days. He’ll lead the corporate’s esports and gaming efforts, presumably dealing with partnerships with esports manufacturers, the corporate’s customized PC division and extra.
SCAN computer systems is a outstanding British B2B and B2C {hardware} retailer and provider of enterprise {hardware} and IT companies. SCAN was first based in 1987 and operates a lot of separate manufacturers catering to several types of clients.
These embody SCAN 3XS, the corporate’s PC constructing model, in addition to Professional Gaming, Professional Audio, Professional Video and Professional Graphics divisions, every centered on a distinct market section. The corporate additionally operates IT, AI, Cloud and Signage divisions for enterprise clients.
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