Counter-Strike esports collection BLAST Premier has introduced a partnership with vehicle model Lynk & Co.
In consequence, the model will change into BLAST Premier’s official transport associate for its World Last, which is ready to happen in Abu Dhabi from December Thirteenth-Seventeenth.
Based on a launch, Lynk & Co and BLAST Premier will goal to ‘bridge the hole between high-performance car fanatics and esports followers’. The collaboration will see the automotive model transport gamers to and from the Etihad Area along with different in-person and on-line activations.
2023 marks the second yr that the BLAST Premier World Final has been held in Abu Dhabi. Eight Counter-Strike groups will compete within the season-ending event for a share of its $1m (~£801,970) prize pool. Seven of the eight groups have been determined, with the ultimate slot being awarded to a group collaborating within the BLAST Premier Fall Last.
This isn’t Lynk & Co’s first time coming into the esports house, nevertheless, it appears to the corporate’s most notable deal. In 2020, Lynk & Co participated within the Esports WTCR Championship with its real-world drivers competing within the sim racing competitors.
BLAST continues to consolidate its place as one of many largest Counter-Strike esports event organisers on the earth. In September 2023, it renewed its current cope with information platform Shikenso Analytics and in October, the corporate introduced that its 2024 Spring Final will happen at London’s OVO Area Wembley.
Alexander Lewin, Vice President of Disruption and Programming at BLAST, spoke on the deal: “We’re delighted to be partnering with main automotive model Lynk & Co, who share with BLAST a ardour for know-how and innovation.
“By the partnership, we attempt to deliver collectively the automotive and esports industries in an enticing and rewarding means for Counter-Strike followers throughout the greatest BLAST Premier occasion of the yr.”
Source link
