Scotch whiskey model Ballantine’s has unveiled a variety of Dota 2-themed whiskey bottles in collaboration with sport developer and writer Valve.
To have fun the tenth anniversary of the MOBA title, Ballantine’s will launch two limited-edition bottles that includes a wide range of in-game characters in China.
Along with releasing the bottles, Ballantine’s and Dota 2 will launch a brief film on the whiskey model’s web site. In keeping with a launch, the movie will function a wide range of Dota 2 characters embarking on a quest to acquire whiskey.
The brand new collaboration continues Ballantine’s enlargement within the gaming and esports trade. In October 2023, British esports organisation Tundra Esports partnered with the model for The Worldwide 2023, which commenced earlier this month. Along with partnering with organisations, Ballantine’s joined forces with event organiser BLAST for the Paris Main, CS:GO’s remaining Main.
Mathieu Deslandes, World Advertising and marketing Director for Chivas Brothers, spoke on launching the bottles: “Dota 2 is a globally iconic sport, with a very massive affect inside China’s gaming neighborhood, so it was a no brainer for us to work collectively throughout this historic yr for the sport.
“Esports is not only the way forward for leisure, however the current, and this partnership is an thrilling enterprise into the sector as a part of our broader ambition to speak in confidence to new followers to have fun moments that matter and join followers each just about and in actual life.”
Elsewhere, Dota 2 esports has undergone important adjustments in current months. In September 2023, Valve introduced the discontinuation of the Dota 2 Pro Circuit following the conclusion of The Worldwide 2023 to supply third-party organisers to function extra tournaments.
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