Danish esports organisation Astralis has introduced a partnership with the humanitarian organisation Danish Crimson Cross Youth.
Danish Crimson Cross Youth branding might be featured on all Astralis CS:GO jerseys, together with its girls’s roster, expertise roster and its first workforce which can compete within the ESL Professional League.
The Danish Crimson Cross and Astralis have labored collectively on a number of activations and initiatives prior to now, principally specializing in kids and youth. Sidsel Nybo Andersen, a partnership marketing consultant on the Danish Crimson Cross Youth, famous that this partnership permits the organisation to achieve youthful women and men who are sometimes tough to achieve when in search of new volunteers or selling particular initiatives.
The brand new settlement will see the partnership expanded to function branding on jerseys of the 2 fundamental Astralis workforce rosters and the organisation’s expertise roster.
The 2 organisations famous that the partnership goals to supply publicity to the Danish Crimson Cross Youth throughout all of Astralis’ Counter-Strike groups and digital media. The brand might be positioned on the chest for the Astralis expertise workforce and the primary CS:GO workforce, and on the sleeve for its girls’s roster.
Anders Hørsholt, CEO of Astralis, commented: “The work that Danish Crimson Cross Youth do for younger folks in Denmark matches the values we in Astralis attempt to advertise day by day. As we now have for a interval freed up the principle place on the jersey, it was solely pure for us to achieve out and assist the big efforts for Danish kids and younger folks that’s achieved by Crimson Cross Youth.”
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