Esports firm GGTech Leisure has named Cristina Carranza as its Head of International Gross sales.
In her function, Carranza will goal to strengthen the group’s growth into new markets, with a selected give attention to the US.
Carranza joins GGTech Leisure after almost a decade working as an Account Director at Amazon and Twitch. Her achievements embody the launch of Twitch Adverts in Spain, alongside the event of world programmes together with Amazon University Esports.
As Head of International Gross sales, Carranza will work with Eduardo Garcia, who joined GGTech Leisure in July 2023 as its Chief Product Officer. Along with specializing in the US market, Carranza will goal to spice up the expansion of the corporate along with growing relationships with different corporations.
The appointment comes after GGTech Leisure secured a $12.4m (~£9.99m) investment in June 2023. The funding goals to give attention to the corporate’s growth into North America together with accelerating its presence inside Europe, Latin America, and MENA areas.
GGTech’s newly appointed Head of Gross sales, Carranza, spoke on the function: “I’ve been working with GGTech for greater than 4 years and I’ve fallen in love with their firm tradition, the good human high quality of their workforce and their imaginative and prescient of what they need GGTech to change into.
“I’m proud to be a part of this challenge, growing the worldwide gross sales and enterprise technique.”
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